Advertising guidelines

We accept legitimate products and services that are genuinely relevant to the RoketAd audience. That includes:

• SaaS products, AI tools and developer tools
• Mobile and web apps, including browser extensions
• Developer services, agencies and consultancies
• Newsletters, communities and digital products
• Startup and technology products generally

The product must be available to the public (or in a genuine beta), and the advertiser must be able to describe what it does honestly.

• Malware, spyware, unwanted software or deceptive installers
• Get-rich-quick schemes, guaranteed-income claims or pyramid schemes
• Adult content, gambling and unlicensed financial products
• Crypto tokens, NFT drops and speculative investment offers
• Counterfeit goods, piracy or trademark infringement
• Products that harvest data without clear consent
• Misleading claims about results, users or endorsements
• Cloaking, redirect chains or destinations that differ from the ad
• Ads that impersonate a publisher’s editorial content

We may reject a campaign for reasons not listed here when it would clearly damage the trust readers place in the network.

• Headlines and descriptions must accurately reflect the destination.
• No ALL CAPS shouting, excessive punctuation or fake urgency counters.
• No autoplaying audio or motion that interferes with reading.
• Ads must be clearly labelled as sponsored or promoted.
• Logos and product names must be yours to use.

Our placements are native, which only works if they’re honest. An ad that tricks a click damages every advertiser on the network.

• The destination must load quickly and work on mobile.
• It must clearly explain what the product is and who it’s for.
• Pricing, trials and subscription terms must be visible before checkout.
• No forced downloads, pop-up mazes or deceptive consent flows.
• A working privacy policy and contact method must be reachable.

Every campaign is reviewed by a human before it goes live. We check the product, the creative and the landing page. Most reviews happen within one working day.

Campaigns can be paused while under review, or rejected with a short explanation and a path to resubmit. We may re-review a campaign at any time — particularly if the destination changes.

If a campaign breaks these rules, we can pause it, request changes or remove it from the network. Repeat or serious violations can lead to an account being closed.

Where spend has already been delivered, it isn’t automatically refunded — but we’ll always explain what happened and why.

Publishers are expected to place ads where readers can see and understand them, and must not encourage clicks or hide the sponsored label. You can block categories or individual advertisers from your dashboard.

If you see an ad that shouldn’t be on the network, report it via the contact form and we’ll review it.

Not sure whether your product is a fit? Ask before you build the campaign — send us a note and we’ll tell you honestly.